Best Practice

Know your target learner

Student with hand up

Knowing your target learner is crucial.

When putting together materials for online/blended delivery, it is important to give some thought to your target learner’s profile.

Factors you may wish to think about include:

  • Age
  • Location
  • Access to Technology
  • Proficiency with Technology
  • Ability to travel to campus
  • Native English speaker
  • Academic background
  • Professional background
  • Working full time

Depending on the profile of your students, they may have specific needs that should be catered too when building online materials. To give a very simple example, if you have a student cohort who are working full time, it becomes more important to make module structure that bit more flexible, for example, you might consider making materials available on mobile devices so that students can access them while commuting.

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